Hospitality IP Audio


  • Bars, Pubs & Restaurants
  • Hotels 
  • Travel & Tourism
  • Event Management

Hospitality Sound Systems

Shops, shopping centres and wider retail sector settings employ sound systems to create mood and atmosphere – used within important marketing / branding strategy.

Typical Hospitality sound system audio applications:

  • Background Music (BGM)
  • Hospitality Tannoy, Paging & Public Address (PA) – staff and customer announcements
  • Scheduled audio Message Playout – system testing, security, lockdown 
  • Digital / Audio Signage

Audio Applications

Background Music (BGM)

Background Music (BGM) is synonymous with most hospitality and hotel settings. Backed by numerous industry reports, BGM is used collectively with other hospitality marketing and branding strategies to improve guest and visitor experiences – statistically underpinning higher customer satisfaction and repeat visits.

  • Stored Audio Playback (local IP music player)
  • Music Streaming Service (eg. Soundtack Your Brand)
  • ‘Curated’ local/streaming music service (popular option / choice)
  • Zoned Audio – The ability to select and playout different BGM to different areas

Mass Notification (Tannoy, Paging, PA)

Staff and guest / visitor mass notification through audio  communication using ‘Tannoy’, Paging and Public Address (PA) applications are regularly employed in retail and consumer settings.

  • Staff Call / Announcements
  • Guest & Visitor Announcements

Audio Message Playout

Pre-recorded audio tones and messages are used within many hospitality settings. On demand, triggered or scheduled playout of stored audio messages are used.

  • Security & Incident, Lockdown
  • Guest and Visitor announcements
  • Marketing / campaigns 
  • Systems testing (eg. fire alarm)

Digital / Audio Signage (give screens a Voice!)

Audio signage gives digital visual marketing and informational signage a voice. Access via smartphone app, audio signage adds capability to existing or new digital signage and marketing strategy.

  • Audio Mapping & Directions
  • Advertisement & Marketing
  • Informational Messages

Hospitality IP Audio

IP audio is a great fit for hospitality and hotel settings. Scheduling, flexible zoning, time of day audio routing and volume control are conveniently managed through firmware, software and browser GUI.

IP Audio vs Traditional Audio…

  • Offers much improved capability, scalability, management & control
  • Provide topology and audio routing options not available with traditional audio
  • Requires little or no centralised system equipment 

Traditional Audio vs IP Audio…

  • Lower system, device and speaker costs
  • Wide manufacturer and product choice availability
  • Established sales and support channels

Which audio technology?

Hospitality audio projects requiring access to some of the improved capabilities of IP audio such as flexible management of audio source and audio output (routing and volume control), are likely to require and embrace IP audio. Balancing cost and capability, it is also possible to consider an integrated IP / Traditional system solution mixing both technologies for less complex / demanding project designs.

Hospitality IP Audio

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