Product Sales

IP Audio Product Sales

  • Wide Market Product Portfolio 
  • IP Audio over IP (AoIP) & Traditional Audio
  • Generic Applications and Sector Specific
  • Integrated Technology Options

Buyers Guide to IP Audio

Our buyers guide to commercial IP audio product sales has been created to help buyers understand more about IP audio products, how they are used and importantly how the various technologies & industry standards are used by the manufacturers to create audio applications and design solutions.

Note: If you are unsure about what IP audio is and how it works, we recommend you take a look at our ‘AoIP Network IP Audio’ page to gain a basic insight to IP audio, terminology and supporting product ‘entities’.


IP Audio products, devices and supporting application software are used to create scalable commercial IP audio applications and integrated sound system designs. IP Audio promises and delivers….. Offering new and improved audio function and capability, with excellent integration and flexibility in deployment and audio routing. 

IP audio products can be used solely or to integrate with Traditional audio products. Providing a powerful proposition for protecting investment and leveraging the best from both audio technology capability options. Many of our own project designs and installation projects employ integrated IP and traditional audio products.

Product 'Entities'

IP audio products can largely be groups into four separate category ‘entities’.

  • Audio Source (eg. microphone, music player)
  • Audio Processing (firmware / software)
  • Audio Distribution (cabling & transmission)
  • Audio Output (Play-out devices, speakers)

Your choice of product entities will largely depend on your required audio application/s.

IP audio system entities


IP audio (AoIP) uses IP based network infrastructures for routing and distribution of audio streams. How this is performed is governed by the various industry and technology authorities using generic ‘standards’. 

Network standards and supporting protocols are used by hardware and applications manufacturers to ensure reliable communications and network interoperability between their own product devices and also with other manufacturer products and devices.

IP Audio product sales & manufacturer
interoperability only extends so far…

All IP audio product sales and different manufacturers device products (entities) conform to the principal industry standards and protocols to enable basic connection, switching and routing of audio streams. This position ensures network interoperability (free choice of supporting network equipment). However, audio manufacturer device products operate using largely bespoke applications and supporting firmware / software. This means that IP audio manufacturer and IP entity interoperability is very limited, and in most cases not possible at this time (as we have seen in telephony and VoIP, we do expect improved interoperability going forward).

IP audio manufacturer and IP entity

interoperability is limited, and in

most cases not possible…

There are some exceptions to this position, but these are very limited and dependent on a number of configuration / communications capabilities (such as Session Initiation Protocol or SIP). SIP offers a baseline of AoIP manufacturer interoperability for VOIP interface (ie. making PA IP announcements via SIP telephones). 

Audinate and Dante are another such example (sort of). Their efforts and industry direction has been to create a baseline of firmware / software for IP audio manufacturers to use and embed within their hardware device entities. The manufacturer list supporting Date is large and growing. However, much of the Dante AoIP capability is limited to transmission and routing of IP audio (which they do very well). This is great for the wider industry demands for routing and interconnecting basic audio streams, but is limited (in the main) at this time for more complex commercial IP audio designs and demands. That said, there are some manufacturers that are now producing a wider Dante device entity portfolio making it possible to create commercial audio designs to meet typical customer applications (ie. PA / Tannoy, BGM etc…).

To mitigate possible interoperability issues,

buy and install the same manufacturer IP audio

entity devices where possible.

Example Audio Applications

The following are some examples of typical commercial audio applications – showing the device entities used to create different project audio application/s.

Multi-Applications: IP audio applications can run individually or collectively with other applications. For example, an education setting may employ IP PA | IP Tannoy | IP Paging with IP Class Change and IP Lockdown audio applications. 

IP PA | IP Tannoy | IP Paging

IP Public Address (IP PA) or IP Tannoy is widely used in all commercial industry sectors and business settings to provide effective mass notification communication. 

  • IP Microphone/s (source entity)
  • IP Speaker/s (output entity)
  • Firmware / Software (processing entity)
IP Public Address IP Tannoy
IP Background Music IP BGM

IP Background Music

Many commercial industry sectors and business settings employ IP BGM. Music and radio is regularly used to enhance mood and set ambiance – particularly within leisure, retail and hospitality. 

  • Service / Content Service / Curated Music
  • Local Content Player 
  • IP Encoder – Traditional audio (eg. CD, MP3)
  • IP Speaker/s (output entity)
  • Firmware / Software (processing entity)

SIP (IP Telephony)

Commercial IP telephony is underpinned with a communications protocol called Session Initiation (SIP). SIP compatible entities can be used to enable user announcement from SIP telephones.

  • SIP Microphone/s (source entity)
  • SIP / Telephony (SIP & traditional audio)
  • SIP Speaker/s (output entity)
  • Firmware / Software (processing entity)
SIP IP Telephony Audio Integration
IP Intercom System

IP Intercom

IP Intercom and IP Access is widely employed within all commercial and industry settings. IP Intercom enables improved capability and flexibility to fixed line traditional intercom systems.

  • IP Call Master/s, IP Call Station/s
  • Door Access, Control & Logging
  • SIP Based, Telephony Integration
  • RFID and Enrolment
  • Access Management Software

CCTV 'Talk Back'

IP Audio routing from local or 3rd party monitoring Station. Live or recorded security announcements (talk back) from security staff to local CCTV monitoring locations.

  • SIP and Generic RTP IP environment
  • 2-way audio
  • Local & 3rd Party Monitoring
  • IP Audio Zones & Routing
  • Firmware / Software 
IP CCTV Talkback
IP Audio Lock Down System

IP 'Lockdown'

Used widely across all industry market sectors. Utilise the flexibility and scalability of IP audio to enable mass notification, security, lockdown instructions and actions. 

  • Physical, app and browser ‘trigger’ options
  • Event & Scheduled audio message playout
  • Interface with access control systems
  • Interface with local security systems

IP Audio Digital Signage

Give screens a Voice!

Transform and enhance digital signage systems. Add a true multi-media user, visitor or shopper experience.

Multi-audio source to multi-channel audio feeds via simple, secure WiFi audio streaming services.


IP Audio Sales

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