Located in the Westfield shopping centre, nr Stratford E.London, this GAP clothing store required Background Music (BGM) throughout all of the public retail areas. Public Address (PA) / Tannoy capability was also required to help co-ordinate staff and to make general staff/shopper announcements.
This project site was under major refurbishment. The existing audio systems were assessed and deemed limiting in both function and capability – with major restructuring to the store layout and floors plans, a new audio system was required, specified and installed.
- Public Address (PA) / Tannoy
- Background Music (BGM)
- Mass Notification
- Audio Player – scheduled playout of messages (notices and advertisements)
Audio Specification & Technologies
- 100v line, high impedance
- IP Audio message player
- Audio matrix for zone routing
Our design solution was based on traditional 100v line for primary distribution to speaker line circuits and loud speakers. Four audio zones were created to enable targeted audio – corresponding customer services and microphones were installed to enable zone selection for announcements. Multi-zone, multi-channel power amplifiers were installed to provide independent zone volume control. This design approach also provides improved resilience should one speaker zone and line fail, the remaining will continue functioning.
An IP / network based audio message player was installed to provide the following audio functions:
- Background Music (BGM) – from stored music library and playlists
- Recorded Messages (eg. store closing)
- Advertisements – scheduled playback
To ensure high quality audio and music playout, full range, 2-way, wide dispersion loud speakers were installed throughout. Local volume controls were installed to each zone to provide levels control for different areas.